A NEW project worth more than £108,000 has been launched to try to help transform the lives of young people in Burton.
The Burton Breweries Charitable Trust revealed it was working with Staffordshire Police, Burton Albion Community Trust and Burton Youth For Christ to fund the three-year programme that will prevent at-risk young people from becoming ‘socially excluded and disadvantaged’.
The work will see youngsters in junior, primary and secondary schools targeted in a bid to turn their lives around.
BBCT chairman Keith Norris said: “In 2012, we announced a strategic change of direction to maximise the long-term impact the trust has on improving the lives and future prospects of disadvantaged young people in East Staffordshire and South Derbyshire.
“To achieve this we implemented a policy of funding and monitoring of a number of high-value, three-year projects in partnership with established local charities.
“We are extremely excited by this new project which aims to prevent vulnerable young people, aged from seven to 15, getting into serious social and emotional difficulties.
“The programme complements the other three major projects we are currently funding, which work with young people who are already experiencing serious difficulties such as homelessness and domestic abuse.”
The programme, with a working title of ‘Respect Burton’, will be named by the children it works with, who will also help design a logo.
It has two strands – one to work with young people who have been highlighted as ‘at risk’ and the second an early prevention awareness programme delivered to a targeted number of junior and primary schools across Burton.
A dedicated project manager will be recruited to deliver the programme and review progress.