NEW figures have revealed that beer sales have increased for two consecutive quarters for the first time in 10 years.
According to the latest quarterly ‘Beer Barometer’ figures from the British Beer & Pub Association (BBPA), overall beer sales rose by 0.8 per cent in the quarter, some 15.3 million extra pints on the same period in 2012.
Beer sales in pubs declined at a lower rate, falling by 2.2 per cent while sales in the off-trade continued to grow, with the final quarter increase of 3.9 per cent contributing to 2013 off-trade sales beating 2012 levels.
Burton-based brewing giant Marston’s praised the news and revealed that, following the recent launch of its new bottling line at its Shobnall Road site, its packaged business will continue to grow by 10 per cent year on year both through its own brands and in contract bottling.
Currently one in four premium bottled ales in the UK is a Marston’s beer.
Richard Westwood, managing director of Marston’s, said: “At a time when Marston’s beers feature in one in four premium bottled beers in the UK, this investment was a move to future-proof our business. The new line requires less energy and allows us greater flexibility for our bottled beer portfolio.”