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Ben Robinson questions accuracy of BBC "Price of Football" survey

By Burton Mail  |  Posted: September 12, 2013

Ben Robinson - Chairman of Burton Albion FC

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BEN Robinson has questioned the results of annual survey by the BBC which suggest that Burton Albion have among the most expensive matchday ticket prices, and that a "day out" at Derby County is cheaper than the equivalent experience at the Pirelli Stadium.

The BBC contacted 166 clubs in 10 divisions across British football and recorded the prices for the most expensive, and cheapest, season tickets and adult match-day tickets - as well as the cost of a cup of tea, a pie and a programme - to calculate the cheapest possible day out at a match.

The research they published says that Burton Albion's most expensive matchday ticket is £30, the highest in League One or League Two.

However, chairman Robinson said: "That is a vice-president's ticket, and we only sell one or two of them a game, if any.

"It includes car parking, a programme and food - it's not really a matchday ticket at all."

WHile it is true that Derby's cheapest season ticket is £230, £20 cheaper than Burton's, the BBC survey also stated that a day at Pride PArk would cost just £18, while Albion come in at £21.80.

However, these figures are based on £10 for a matchday ticket at Pride Park, which is again, slightly misleading, given the Rams' fluctuating ticket pricing system, with only occasional matches available at this price, and only in the cheapest category of seating.

Indeed, of the club's next five home fixtures, only the game against Ipswich Town currently has £10 tickets available, with the average cheapest ticket price over that set of games coming in at £17.50.

Burton, meanwhile, offer just two types of matchday ticket, terrace (£15) and seated (£18), and they are among the lowest-priced in League Two, with only Accrington Stanley's £13 ticket being cheaper.

"As a club, we've resisted the urge to increase our prices to match the clubs we've played in League Two," said Robinson.

"It's still only £5 for kids, and we did a season ticket of just £40.

"For the Fulham game, we kept nearly all our tickets the same price, and we did the same when we played Manchester United.

"We've always been mindful of not ripping off the fans, and encouraging them to come back with their families."

A Brewers' day out, while being more expensive than a possible trip to Derby, is still one of the best available in their division, with only Accrington, AFC Wimbledon, Rochdale and Morecambe being cheaper.

Terrace season tickets at the Pirelli Stadium are also comparable in the fourth tier, being the 10th lowest-priced, while their more expensive seated season ticket is, at £332, the fourth-cheapest in League Two.

Derby's most expensive season ticket is £560, while their most expensive matchday ticket is £44, the second-highest in the Championship behind Ipswich Town's whopping £63.50.

Read Rams president Sam Rush's thoughts in tomorrow's paper.

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