DRIVERS who flout the law by not stopping for lollipop staff outside two East Staffordshire schools are being targeted in a new road safety campaign.
Staffordshire’s Safer Roads Partnership is behind the ‘Stop for the lollipop’ campaign, which is cracking down on those who choose not to stop at crossings outside Richard Wakefield Primary School, in Tutbury, and William Shrewsbury Primary School, in Stretton.
Mark Deaville, cabinet support member for transport and connected county at Staffordshire County Council, said: “The area has some of the safest roads in the country, which is a record we are very proud of and have worked hard to achieve.
“We are seeing a worrying increase in the number of drivers flouting the law and not stopping at our school crossings and that is why we have introduced this new campaign.
“Thankfully, most drivers do abide by the law and stop when children are crossing the roads, but there are a handful who choose to ignore the law and put people’s lives at risk.
“Although this is an awareness-raising campaign, we will take action against any drivers who break the law. So far this year we have already seen two successful prosecutions, with drivers fined and given three points on their licences, which should send out a clear message that we won’t tolerate this behaviour.
“This is only one of a number of initiatives running across Staffordshire to keep children safer on the roads. Our ‘Twenty is Plenty’ scheme, which encourages drivers to slow down when approaching a school, has already been rolled out to 160 schools across the county.”
The campaign will include large signs outside schools.