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Marston's say World Cup had a mixed impact on results

By Burton Mail  |  Posted: July 26, 2014

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A BURTON brewing giant has revealed the football World Cup had a mixed impact on its finances.

Marston's, based in Shobnall Road, revealed it had enjoyed 'good progress' during the past nine months.

The World Cup saw a 10 per cent spike in beer sales but a drop in people eating out.

Ralph Findlay, Marston's chief executive, said: "We have continued to make good progress in implementing our strategic priorities with our focus on investment in new pub-restaurants, the expansion of franchise and the continued development of our premium beer portfolio all contributing to our growth targets.

"We remain confident of achieving our expectations for the full year."

The firm said the impact of the World Cup was 'broadly neutral', with higher drinks sales offset by weaker food performance and strong sales growth in supermarkets and off-licences.

In its destination and premium pubs, like-for-like sales for the 41-week period were 4.1 per cent ahead of last year, including like-for-like food sales growth of 4.2 per cent and like-for-like wet sales growth of 3.5 per cent.

The firm's operating margin is slightly above last year and Marston's remains on track to complete 27 new-build pub restaurants in the current financial year.

In its taverns division, like-for-like sales for the 41-week period were three per cent ahead of last year.

In its leased division, like-for-like profits are estimated to be up three per cent, while its own-brewed beer volumes were up one per cent.

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