A BURTON brewing giant has revealed that it has launched a new advertising campaign with a Hollywood star.
Molson Coors, based in High Street, has signed up Jean Claude Van Damme to star in a new raft of promotional videos for the firm.
The adverts will revolve around the star's quest to 'get as close as possible to the ice-cold refreshment of a Coors Light'.
"Born high in the Rocky Mountains, Coors Light believes in making the most out of life," said Ali Pickering, Molson Coors brand director.
The new campaign will be backed by more than three million packs of Coors Light featuring the chance for drinkers to win a pair of tickets to see Rudimental perform in either London or Manchester.
The packs include a unique code, which, when entered on the Coors Light website, instantly reveal whether they are a winner.