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Brewers net top family friendly excellence gong

By Burton Mail  |  Posted: May 11, 2014

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BURTON Albion has been handed a top gong for its ‘excellent’ efforts to make the club as family friendly as possible for fans.

Senior figures of the Brewers were delighted after learning that they had come out on top and handed the Football League’s Family Excellence Award for 2014.

The award is handed out to the club that best fits into several categories which include fair ticket pricing for young people.

It is the fourth year that the Pirelli Stadium based team have netted the gong.

Chairman Ben Robinson told the Mail that the award is testament to the good work done by so many at the League Two club.

He said “We are delighted to win this award for the fourth time and demonstrates our commitment to young supporters.

“We’ve always maintained affordable pricing for all supporters, and this award is testament to our overall match day experience for families.

“We conducted a fans’ survey recently.

“In it 98 per cent of all respondents agreed that Burton Albion is a family club, and we are proud of this award.”

The award has now been established for six years and is given to clubs following two separate family visits to the stadium by inspectors who were disguised as home supporters.

The Brewers scored highly in areas including car parking, friendliness of the ticket office staff, the choice of food and drink available from the kiosks and the activities on the pitch before the game and at half-time.

A total of 47 clubs from across all three divisions of the Football League have been given the award for 2014 – the same number as the previous year, despite a significant increase in the benchmark standard being applied by the judging panel.

Shaun Harvey, Football League chief executive, said: “The Family Excellence Award gives clubs a standard to aspire to when planning their efforts to attract more families and young fans to their matches.

“It is hugely encouraging to see so many clubs receiving the accolade, demonstrating the Football League’s ongoing commitment to securing the next generation of fans.”

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