THE great and the good of Britain’s brewing industry have descended on St George’s Park to talk about their stock in trade – beer.
Some 120 bosses of giants such as Burton’s Molson Coors and Marston’s rubbed shoulders at the Beer Innovation Summit.
They debated some of the main challenges facing the market and examined fresh thinking on subjects including the development of new styles and attracting customers with engaging marketing strategies.
Four sessions focussed on landscape, politics and evolution, engaging consumers, innovation in action, and looking on the future.
One of the keynote speakers was Burton MP Andrew Griffiths, chairman of the All Party Parliamentary Beer Group.
He considered the political climate on beer, whether or not innovation was positive or negative, and how the climate at Westminster may influence the industry in future.
Mr Griffiths said the summit was a success for the industry and for Burton, including one of the latest jewels in its crown.
He said: “It demonstrated that St George’s Park is becoming a magnet for national conferences and is bringing trade into Burton.
“It was a huge success because everybody went away incredibly impressed with everything they saw.
“It was fantastic to see so many senior people from the brewing industry in Burton for such an important summit.
“I hope it’s the first of many such summits that will be attracted by the fantastic facilities we now have.”