BURTON Albion's reputation is growing all the time as they become an increasingly established League Two side, says boss Gary Rowett.
The Brewers have again attracted some top talent to the Pirelli Stadium this summer – and Rowett is confident that the success Albion are enjoying is one of the reasons.
In the last two seasons they have reached the League Two play-offs, and narrowly missed out on going up to League One in May when they lost 1-0 to Fleetwood at Wembley.
And on Tuesday night, they beat championship high-flyers Wigan 2-1 in the Capital One Cup – a result Rowett described as the best he has had since being at the club.
"I think we're starting to build up more of a reputation all the time," said Rowett.
"It's amazing this summer how many players we've had to turn down.
"There are a lot players very interested in what we're doing here. Success breeds success, as the saying goes – and it's true.
"In this case, it's bred an interest from players."
It is not just the continued success at the club which is drawing in players who might once have looked elsewhere.
Rowett knows the Pirelli remains an exceptional ground at League Two level, while training at St George's Park is another feather in the club's cap, with the players rubbing shoulders with the likes of Barcelona, Steaua Bucharest, Stoke and Norwich.
"With the ground, the players we've got and St George's Park, all of a sudden we're an attractive League Two side to join and players are turning down League One clubs to come to us," said the manager.
This summer, Rowett has brought in Shane Cansdell-Sherriff, George Taft, John Mousinho, Lucas Akins, Stuart Beavons, Callum McFadzean and Jon McLaughlin.
All have joined from clubs further up football's food chain, and most of them had offers from League One clubs.
There could also be another arrival before the deadline if the right player is available.
"Players want to be a part of it, which is great to see," said Rowett.