GARY Rowett says Burton Albion need to ignore the hype – or they will get bitten.
The Brewers have won their first four matches in league and cup in their best start to a season for more than 50 years.
Those who predicted a season of struggle after unsuccessful successive play-off campaigns have thought again and the plaudits are flowing for Albion.
However, Rowett says the Brewers will get a hammering if they start to believe what is being said about them.
"The key for us at the moment is people are starting to say lots of nice things," said the Albion manager.
"I'll be honest, if we start getting carried away with that we're going to be in for a hiding.
"A good team always keeps that equilibrium about what they're doing, whether they're winning or losing.
"If you don't, you'll get beaten by someone, and get beaten quite heavily."
Rowett saw a few warning signs in the second half of Tuesday's 1-0 win over Exeter City – and was immediately onto the players afterwards.
"I warned the players about the second half against Exeter," he said. "We needed to be more dominant.
"We needed to be more ruthless in attack.
"Then, late on, we conceded a chance that was unnecessary.
"Callum McFadzean bombed on and was out of position, and the midfield was out of position. It's something we need to guard against and the players are aware of that now."
Today, Burton visit Newport County (3pm) looking for a fifth successive win.
Last season they drew 1-1 at Rodney Parade, a result which effectively ended their involvement in the League Two automatic promotion race.
Jimmy Phillips also suffered a serious knee injury in Wales back on April 21 after a poor tackle from Robbie Willmott.
"It will be the most physical game we've played so far," he said. "All three league games so far have been against relatively similar teams with lots of movement in them.
"I would expect a really tough encounter and we've got to be ready for that."