CCTV images of a gang involved in a raft of alcohol thefts at a Burton supermarket have been released in an effort to trace them.
Staffordshire Police and bosses at Sainsbury's, in Union Street, took the unusual step of distributing the images in a bid to put an end to the problem.
The gang have been spotted on several occasions trying to put into action a plan that involves one person acting as a lookout and others filling their trolley with alcohol and attempting to flee the store.
A spokesman for Staffordshire Police told the Mail: "Officers from the East Staffordshire local policing team have issued CCTV images of four men they want to speak to in connection with a theft and attempted theft from Sainsbury's, in Burton.
"At around 5pm on Thursday, July 3, three men entered Sainsbury's, in Union Street.
" Two of the men went to the alcohol section.
"They selected a large quantity of alcohol and placed it inside bags in a trolley.
"The third man is believed to have been acting as a lookout.
"The men were stopped in the doorway after attempting to leave the store without offering payment.
"At 6.50pm on Wednesday, July 16, a similar incident occurred when three men entered the same store,.
"It is believed two of the men were involved in the previous incident.
"This time they left the store without paying for a large quantity of alcohol."
Anyone who has any information, or knows the men captured on CCTV, is asked to call Staffordshire Police on 101 quoting incident number 242 of July 16.
Alternatively, people can call Crimestoppers, anonymously, on 0800 555111.