PROPOSALS to offer stallholders six month free in Burton's refurbished Market Hall would cost taxpayers more than £100,000, according to council chiefs.
Bosses at East Staffordshire Borough Council revealed the figure in a response to a suggestion by Burton MP Andrew Griffiths that the incentive should be offered to traders in a bid to fill up the site following a £1.6 million revamp.
After a visit to the hall, Mr Griffiths came up with a list of ideas to help make the market a success and sent to bosses at the authority.
In a letter to Mr Griffiths, council chief executive Andy O'Brien said: "I am sure you will appreciate that we have already entered into commercial agreements with the traders.
"My officers are in constant discussions with prospective new tenants.
"Since the opening day there have been, on average, three pop-up stalls per day with the number growing week on week.
"In terms of traders, we currently have seven tenants trading from fixed unit shops and restaurants and another three tenants moving in over the coming weeks."
The new traders will include a sandwich shop and a new cafe.
The council boss also responded to Mr Griffith's plea for more to be done to promote the business via social network sites by saying that the authority was already doing so.
Mr O'Brien added: "The Market Hall has undergone a tremendous redevelopment and the project team has been working tirelessly to entice new tenants into the vacant units as well as organise events throughout the coming months."
Mr Griffiths said: "We all want to make Burton Market Hall a success.
"I now call on the council to come up with some better ideas and help fill the hall and help it thrive.
"We need to do all that we can to ensure that it is a success for the town.