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Burton and Swadlincote based supermarket to end £1 for a trolley scheme

By Burton Mail  |  Posted: July 11, 2014

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SHOPPERS at a major supermarket chain which has stores in Burton and South Derbyshire will no longer have to use a £1 coin to access a trolley – as bosses bid to win over customers.

Morrisons, which has stores in Wellington Road, Burton, and off Coppice Side, in Swadlincote, will be removing locks from all trolleys after customers said they would prefer the devices to be removed to make shopping quicker and easier.

Bosses said they were responding to shoppers’ feedback.

“Our nation is getting busier,” said chief executive Dalton Phillips.

“We have less free time than previous generations and customers have told us they want a quicker shop.

“The removal of trolley locks is just one of the many improvements we are making to our stores to make for a faster and easier shopping trip.”

The supermarket giant is making changes to its stores nationwide and will have removed more than 150,000 locks by the end of this month.

Bosses say that CCTV, combined with bollards, will be enough to halt the theft of trolleys.

However, the locks will remain in place in high crime areas – a category which Burton and Swadlincote are not believed to fall into.

Other alterations will include redesigning the layout of stores, extending opening hours, updating car park controls and improving baby changing and toilet facilities.

The firm’s research showed 43 per cent of customers thought the locks were inconvenient.

A spokesman said: “We are putting our trust in the public and hoping people will not take trolleys.”

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