SOCIAL media will be used by Arriva Midlands to better communicate with its customers.
The new Facebook chat feature will allow Burton travellers to contact the company directly and talk with their team.
The chat function will offer information about Arriva's services, answer timetable inquiries and provide ticketing options.
It is hoped this will enable users to get instant answers to questions, making bus travel more convenient and simple.
Keith Myatt, regional marketing and communications manager for Arriva Midlands, said: "Not everyone likes to chat on the phone and some feel that email doesn't have the same immediacy, so by introducing Live Chat to our Facebook pages we are providing yet another route for bus users to communicate with us. Live Chat is our latest response to the changing behaviour of bus users in the UK.
"As more and more passengers embrace social media as their preferred means of communication, we have to evolve our methods to ensure that we remain relevant, and that means being online when we're needed."
Arriva Midlands provides bus services for a wide range of routes in and around Burton.
Arriva's Live Chat feature was initially trialled through its website, prior to launch on Facebook, and this option will still be available to customers should they wish to access it.
The Live Chat team is available to help with inquiries via both Facebook and the website from Monday to Friday, 9am to 5pm.