SHOPPERS in Burton are being urged to 'get behind' a clothing store's efforts to raise thousands of pounds for charity.
Staff at TK Maxx, in The Octagon shopping centre, have issued a plea to people in and around the town to donate unwanted items to help boost a charity appeal.
The store collects unwanted clothes, toys and various other items that are then sold on to raise vital funds for Cancer Research UK.
Geraldine Keane, team leader at the store, spoke to the Mail about the campaign and how people in the town could help.
She said: "We are after items including clothes, handbags, shoes and toys that people no longer want.
"All people have to do is bring them into the shop and put them into a bin located at the front of the store.
"Then, at the end of the week, these are collected up and sent on to be sold to raise funds for Cancer Research UK.
"However, we are not allowed to accept electrical items or any kind of furniture.
"We hope to help collect around 30 bags, which could bring in around £3,000 for the charity.
"We really will accept anything and just want as many people as possible to support this cause."
A spokesman for TK Maxx said: "Everything you donate will be sold in a Cancer Research UK shop to raise lifesaving funds for research into children's cancers.
"Fill the bag with unwanted clothes, accessories and quality homeware and bring it to the TK Maxx store in Burton.
"Collections are year-round, so continue to bring bags to the store.
"This September we celebrate the 10th anniversary of a unique partnership between Give up Clothes for Good and Cancer Research UK.
"In those 10 years we have raised a staggering £17.7 million, with £13.2 million dedicated to help fund research into children's cancers. And, in those 10 years, more than 11,000 children in the UK have survived cancer.
More information is available by visiting www.tkmaxx.com/giveupclothes/give-up-clothes/page/giveupclothes