BURTON will form a major part of a bid to ensure that the beer and pub industry continues to thrive until 2020, according to a new report.
The British Beer & Pub Association (BBPA) has set out its priorities to ensure that both industries 'grow and prosper' during the next six years.
The town, often dubbed the home of brewing, will form a key part of the efforts, which include calls for lower taxes, policies to promote growth and support for partnership and self-regulation.
Brigid Simmonds, BBPA chief executive, said: "With the general election just months away, our focus is on persuading politicians that with the right policies, we can have a thriving beer and pub sector serving local communities, and with investment and employment growth.
"Our manifesto will help us to make a clear and strong case on all these issues, with a further duty cut in the Budget in March 2015 our immediate priority."
Fairer taxes are a top priority, with the BBPA calling for further cuts in beer duty, building on the success of the tax cuts in 2012 and 2013, which was successfully lobbied for by Burton's MP Andrew Griffiths.
The BBPA also wants to see more initiatives aimed at reducing the business rates burden for community and high street pubs, and a review of the case for a lower rate of VAT on pub and restaurant meals.
As part of policies to promote a thriving sector, a reduction in regulation is being called for, including a moratorium on new licensing regulation.
There are also calls for innovation that could help the sector as well as communities with ideas such as using pubs as central wifi hubs, as well as a commitment to support the tied pub model, with its low cost of entry for new pub entrepreneurs and businessmen.
This comes only months after Prime Minister David Cameron described the town as the 'hub' of UK brewing.