NEW figures have shone a light on how much waste is thrown out by people in East Staffordshire every single year.
It is estimated that the average home in the area throws away around 260kg of food and drink per year.
It is the equivalent to 5kg per week and 110kg per person per year.
The cost associated with this is £470 per household per year – a figure that balloons to £700 per household per year.
Now people are being urged to 'plan ahead' in a bid to reduce the amount of waste and also to make sure they make an effort to recycle more.
A spokesman for the Staffordshire Waste Partnership said: "Reducing the amount of waste we produce is by far the best thing to do.
"If we all stopped wasting that food, it would have the same environmental impact as taking one in four cars off UK roads.
"By doing easy practical everyday things in the home, we can all waste less food, which saves us money too."
Some top tips for people in East Staffordshire include:
Only cook what is needed – avoid leftover food by cooking only the amount needed;
If you have any food left over, save it for tomorrow's lunch or tea, or freeze it for another day;
Only buy the food that will be eaten this week – don't spend money on items that will run out of their 'use by' dates before you get chance to eat them; and
Anyone who has over-ripened fresh fruit or vegetables should make smoothies or soups.
A detailed breakdown of just what people throw away in East Staffordshire shows that fruit and vegetables equate to the most wasted food.
Next is drink followed by dairy and eggs, entire meals, bakery goods, fresh fruit and meat and fish.
Bosses at East Staffordshire Borough Council are backing plans to 'make the most' of food and drink and help cut waste levels.
People are urged to do this by making sure they follow advice from the Staffordshire Waste Partnership and, if anything, is leftover, they are asked to try and find a way to recycle food.