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CAB promises to serve up a tweet for followers

By Burton Mail  |  Posted: January 19, 2013

Dawn Green

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CHARITY is to take part in a social media campaign in a bid to highlight its work and show how it can help people.

East Staffordshire Citizen’s Advice Bureau (CAB), based at Anson Court, off Horninglow Street, Burton, will join 13 other bureaux in the four-day Twitter initiative, which starts on Monday.

CAB chief executive Dawn Green said: “It’s important that we share the diversity of problems coming into our bureau and also inform people what they can come to us for – the range of problems we can help them with.

“Twitter is a good way to do it because it’s instant.

“We would like to invite people to follow us and read the tweets and re-tweet if appropriate.”

This will be the fourth time the CAB has taken part in the nationwide initiative.

It has previously shown staff dealing with inquiries such as mounting debts, threats of court action and bankruptcy.

The campaign has also highlighted the importance of the CAB’s 70 volunteers and tracked management meetings, volunteer recruitment and publicity.

Centred on the hashtag CABlive, the initiative has been re-tweeted by several organisations and Burton MP Andrew Griffiths.

It has achieved prominence in the Twittersphere, trending in fifth place, and last year received the ‘best media social policy’ award at the national CAB’s annual conference in Exeter.

Mrs Green said: “It’s really raised our profile.

“Locally, lots of people are following us on Twitter and I think that’s really helped us.

“It’s also allowed us to work with other bureaux.”

Emily Sendell, the CAB’s apprentice marketing and promotions assistant, will be responsible for tweeting its activities.

None of the tweets will identify any of the clients involved.

To monitor the messages, follow @EastStaffsCAB on Twitter on type #CABlive into the search bar.

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