HIGHWAYS chiefs are urging people to ‘bag and bin’ their rubbish along the A38 in a bid to divert cash to help pay for road improvements.
Senior bosses from the Highways Agency have revealed that litter is blighting the carriageway and costing thousands of pounds a year to collect.
In the past year, roadside finds along the A38 include shopping trolleys, pieces of furniture, balloons, a complete windscreen, a crate of fizzy drinks, ladders and even a portable toilet.
Now, motorists are being urged to help tackle the problem by bagging and binning their rubbish as part of a new roadside campaign - ‘Bag it. Bin it!’
Roads Minister Robert Goodwill said: “The Highways Agency spends at least £6 million a year collecting more than 150,000 sacks of litter from England’s motorways. It costs around £40 to collect each bag of rubbish from the roadside roughly what it costs the agency to fix a pothole.
“With the ‘Bag it Bin It’ campaign, we want to encourage more people to keep a bag in their car, bag their rubbish themselves and dispose of it safely.”
Phil Barton, chief executive of Keep Britain Tidy, said: “Local authorities in England already spend £1 billion in street cleaning and car litter is a considerable factor in this.
“People should take responsibility for their environment, locally and further afield. Just because you are on the move is no excuse for despoiling the area you’re driving through and leaving others to deal with your thoughtlessness.”
The “Bag it. Bin it!” campaign will run until the end of April and will remind drivers to take their litter with them and dispose of it safely through electronic roadside messages.
To report any instances of litter being spilled from vehicles on the A38 call the Highways Agency on 0300 123 5000 or visit www.highways.gov.uk/publications/litter-strategy/