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Chocolate lovers delight as Easter comes early

By Burton Mail  |  Posted: January 07, 2014

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DESPITE the Christmas tree barely being put into its box and placed in the attic, shops have already started stocking the shelves with Easter treats.

Several supermarket giants, including both the Sainsbury’s stores in the town centre and in Swadlincote, Tesco, off St Peter’s Bridge and Asda, in Orchard Street, have already started filling the shelves of stores with chocolate eggs and bunnies even though Easter Sunday in 2014 does not fall until April 20.

Smaller stores such as Tesco Express, in Hearthcote Road, Swadlincote, have also begun offering an Easter collection which includes Mars Malt-Easters and Cadbury Creme Eggs.

A spokesman for Tesco said that it places Easter items on sale as early as Boxing Day due to demand from chocolate lovers.

He said: “We offer a selection of Easter gifts as sales in the past have shown us that customers like to stock up early.

The array of goodies are on offer months before the annual celebration of the resurrection of Jesus.

Chocolate giant Cadbury revealed that it normally puts Creme Eggs on sale on January 1 but the date has become more flexible over the past few years as customer demand has grown.

A spokesman for Sainsbury’s said: “Our customers like to buy eggs and other chocolate related gifts for friends and family over a period of time, to help spread the cost.”

The firm revealed it was the second biggest seasonal event after Christmas due to ‘very strong demand’.

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