Burton Albion are heading for the League 2 play offs for the second season in a row and the Mail is backing the team with our Come on you Brewers! campaign.
We have joined forces with Burton Albion Community Trust and are aiming to get the whole town to cheer Gary Rowett’s team all the way to Wembley on May 26 and on to League 1 next season where they would line up against clubs like Nigel Clough’s Sheffield United.
The Brewers are guaranteed a two-legged play off semi-final spot but won’t know their opponents until after the last round of league fixtures are completed on Saturday – when Albion travel to Southend.
If the Brewers come through the play-off semis they will play at Wembley Stadium on May 26 in a showdown match with the prize being promotion to League 1 for the first time in the club’s 64 year history.
Andy Taylor, head of the Burton Albion Community Trust, says: “We really want and need the fans to get behind us because they really can cheer us to Wembley. We want to create a buzz around the club.
“The football club doing well means people going into work with a smile on their face wanting to shout about what the team is doing.
“Now the club is facing one of the most important games in its history. Who would have thought 10 or 15 years ago that Burton Albion would have been on the brink of a League 2 play-off final at Wembley.
“We want to get people behind the club and create a carnival atmosphere at the game which will push the players on that extra few per cent and send us on to Wembley – and then it will be a fantastic day out for the whole town.
“The fans can make a difference. There were lot of Chesterfield fans here at the last home game and they really helped lift their team to promotion. We want our fans to do the same for us.
“The football club does a huge amount of work for the local community and boosts the local economy. The higher up the league we get, the more fans we get and the bigger the opportunities for advertising and sponsorship which has a knock on effect for businesses in the local area.
“The football club prides itself in having a positive impact on the local community. That includes putting a smile on people’s faces by taking our player and mascots out into the community and real hard-hitting programmes we run that have a positive impact.
“We are engaging with more than 6,000 people a week. They go on and watch matches and we distribute tickets and hopefully go on to be long term Brewers fans.
“People identify with the club more and that helps put the club, the trust and the town on the map.
“The prices are realistic and we always ensure it’s a friendly atmosphere and a place you can bring children.
“We are doing a huge amount of work in helping the match day atmosphere get better and better – pre match and half time entertainment, engagement with our mascots - and when new families come to the ground the chances are they will see people they know. It’s a great place to
Tell us why you are backing the Brewers. Tweet your support for our Come on you Brewers! campaign by using #COYB and telling us why you are backing Burton Albion @BurtonMailNews. Email firstname.lastname@example.org and tell us how you think the play-offs will go and what it would mean for you and the town getting to Wembley.
Look out for our thundersticks giveaway coming up before the first play-off game so that you can make some noise for your Burton Albion boys and a special competition for a young supporter next week.
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