STAFF from a Burton-based brewing giant spent a day away from the brewery in bid to spruce up part of the town.
Employees from Molson Coors, in High Street, swapped beer for barrows after the firm decided to adopt a section of the Trent & Mersey canal that runs through the town.
The company is now responsible for the section of canal that runs through the centre of Burton, from Shobnall Marina to Clay Mills, with hundreds of staff members now set to volunteer their time to improving it throughout the year.
This initiative comes on the back of years of work with the Canal and River Trust (CRT) in the area.
Jonathan Fair, head of corporate affairs at Molson Coors, said: “We’re immensely proud of the work our volunteers have done on the canals over the last three years.
“This extension of our partnership with CRT builds upon their great work, and allows us to continue investing back into our community in a new way. We’re glad that we’re able to continue working with a great charity like CRT.”
Staff kicked off the new scheme by helping clean up the area yesterday and swapped their sharp suits and iPhones for high-visibility jackets and rakes.
Volunteering typically consists of spending a full or half day on a section of local canal completing a variety of jobs necessary to keep the canal clear and accessible to the community.
During the last three years, more than 80 local Molson Coors employees have volunteered with CRT.
However, as the project continues to grow, so do the number of volunteers - a record 110 people are already signed up to work on the canals this year, with work to include clearing access points, dredging, litter picking, planting whips, painting bridges and signage.
The decision to build on the relationship with the CRT comes following positive employee and community feedback on work done through the partnership to date.