EAST Staffordshire Borough Council has revealed it is dealing with 'an expression of interest' about developing the former Bargates site in Burton.
The authority told the Mail discussions were taking place about the site of the former shopping centre, which is the subject of a marketing campaign by officers.
The news came as a scheme to improve the appearance of dilapidated shop fronts opposite enters its third and final phase.
A council spokesman said: "It is hoped that the investment in High Street and the improvements it delivers will instil confidence in developers to invest in the Bargates site.
"The works will make a lasting difference which will help us to attract a developer in the future.
"The council is currently dealing with an expression of interest and is looking forward to receiving a draft proposal from a possible developer."
The site has been vacant since the demolition of the Bargates shopping centre in 2012.
Attempts to attract a developer to the site have not been fruitful, and the authority is hoping that by revamping the 24 shops, it will make the area more appealing to potential developers.
Councillor Julian Mott, who is the leader of East Staffordshire Borough Council, said it was 'pleasing' to see the progress.
"The work will lead to this strategic gateway into the town centre being more attractive, and demonstrates how the council supports its local businesses," he added.
Scaffolding has become a permanent fixture along High Street since the £681,678 improvement scheme began in mid-May.
Work has taken place to make the shop fronts more uniform, while giving traders the chance to have the design and branding they want on the front.
Leighanne McKinlay Wilkins, owner of McKinlay's Jewellers, said: "I am impressed by the transformations that have taken place so far, and I'm looking forward to seeing the design for McKinlay's coming to life. I hope the works will encourage shoppers to visit this end of the High Street and take a look at what the businesses have to offer."