LAWS to tackle teenage smoking in East Staffordshire are 'rarely being enforced' according to figures gathered by trading standards.
The news comes shortly before new legislation is set to be enforced to underpin existing laws.
However the company is concerned that the new backing won't make any change until the current laws are taken seriously.
Paul Williams, head of public affairs at a national tobacco company, said: "These alarming statistics are at odds with Government policy to reduce youth smoking rates.
"In my opinion, strong enforcement of youth access prevention combined with better controls to stop cheap illegal tobacco sales is likely to be more effective at controlling underage smoking than unproven regulations."