SAM Rush has experienced transfer deadline day from both sides of the fence, writes Chris Watson.
Before his appointment as Derby County's chief executive in January 2013, he was president of global sport agency Wasserman Media Group's football division.
Back then, deadline day was an opportunity to set up lucrative moves for the company's clients.
Now, the roles have been reversed. In the latest transfer window, which closed on Monday, Rush's main aim was to ensure the Rams kept all of their key players, amid interest from other clubs.
"It's funny because when I was on the other side, I used to love deadline day, because often you were able to move on players you might have otherwise struggled to do so," said Rush.
"There were late night deals to be done and it was a very lucrative period. Now I'm in this new role, I'm a totally different, sober individual – trying to restrain the wild agents!
"It is a constant challenge, regardless of which side of the fence you are on."
Derby managed to hold on to their stars and Rush is pleased with the business done by the club over the summer months in what is a highly competitive market.
"It's a dark art, the transfer window, and you have to go into it with your eyes open and prepared for the fact that things sometimes might not work out," he said.