DERBY County fans who buy a 2014-15 season ticket before the early-bird deadline in March will receive a 50 per cent refund should the club win promotion to the Premier League this season.
Head coach Steve McClaren’s team is currently fourth in the Championship and in the promotion mix.
Such a refund is an unusual step for a club to take – and chief executive Sam Rush sees the offer as a way of rewarding fans’ loyalty.
“If we are successful we believe the support ought to be rewarded,” he said.
“Our objectives for this campaign were made clear back in August and I am pleased to say we are currently on track for that top-six play-off spot.
“The progress on the pitch has been there for all to see and is reflected by our league position.”
The early-bird deadline is March 16.
Derby’s promotion offer is part of the season ticket information for 2014-15 released today.
New options available include a senior 75-plus category, a change to the young adult category from 18-21 to 18-22 to reflect the age of higher education, and a flexible finance plan for payment.
Free season tickets for under-12s accompanied by a full paying adult will continue to be offered.
The club say the idea is to have a price that is good value for everyone.
There are two sets of prices, a renewal price for existing season ticket holders and a new price to allow people who have not previously bought a season ticket to buy a seat that is not currently held by a season ticket holder.
There is no blanket increase in price on season tickets but the majority will see rises. Some fans will be able to renew at the same price as this season.
For example, in the AA category for those renewing an adult will pay £510 (the same as this season). Prices for under-15s and under-13s has not changed but senior 65+, senior 75+, young adults and under-18s will pay more.
Renewal prices on adult season tickets in categories A, B and C are up £10.
Away supporters visiting the iPro Stadium next season will be housed in the South East Corner leaving the South Stand as a “home fans only” area.
Fans who purchased a season ticket for the South Stand this season did so at a discounted price of £230 to cover the inconvenience of being moved for a number of games when the away club brought a large following.
For those renewing their South Stand season tickets for next season the price goes up to £285.
Sales periods will be split into three time-frames.
January 27 to March 16 is the early bird renewal period. New customers will in this period be able to buy a season ticket for a seat that is available but it will be at new price rate.
Period two will run from March 17 to April 27 during which will be subject to a price increase to be announced nearer the date. Season ticket holders’ seats will be reserved up to the end of this period.
Period three will commence at the end of the season with pricing reflective of Derby’s final standing in the table.
The message from the club is the earlier you buy a season ticket the better your deal.
Derby believe they are in the bottom six of the Championship when it comes to the cheapest season ticket and around mid-table when it comes to their most expensive season ticket.
The club currently has 17,000 season ticket holders.