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Enjoy Staffordshire

By Burton Mail  |  Posted: January 28, 2013

Hello Burton

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How you can play your part in helping us to put Burton well and truly in the tourism spotlight.

STEEPED in history, Burton-on-Trent has a heritage to be proud of.

It’s the world’s brewing capital — but the town and its inhabitants aren’t afraid to welcome change.

Over the years the town has grown and is now an important centre within the National Forest and around the town and outlying villages are constant reminders of this heritage.

On the doorstep is a rich tapestry of attractions, the most recent being the Football Association’s national football centre, St George’s Park. The 330-acre complex includes a training and sports science building, two hotels and 11 outdoor pitches.

Situated in Alrewas, the National Memorial Arboretum, the UK’s Centre of Remembrance, is free and open every day, and Burton’s history with brewing is celebrated at the National Brewery Centre.

Now, there is going to be a new and exciting initiative to promote the town and the Burton Mail needs its readers’ feedback.

In partnership with Staffordshire County Council, the Chamber of Commerce and Burton & South Derbyshire College, the Mail is keen to receive input and thoughts from the community which includes a name and logo for the promotional campaign.

There are four ways to take part in this ground-breaking scheme:

1. Comment on the Burton Mail website.

2. Upload your choice on the newspaper’s Facebook page.

3. Send in the voting form below to Marketing Burton, Burton Mail, 65-68 High Street, Burton-on-Trent, staffs. DE14 1LE, or pop it through the letterbox at the same address.

4. Finally, you can email feedback@burtonmail.co.uk

Choose from the names below -

Burton Live;

Enjoy Burton;

Hello Burton;

Visit Burton;

It’s Burton.

“Burton and the surrounding area has received a significant amount of media attention over the past few years, primarily resulting from the development and expansion of the four national centres in our region, the National Brewery Centre, the National Forest, the National Memorial Arboretum and the National Football Centre,” said Dave Bryon, marketing co-ordinator.

“It is vitally important that we harness this attention and interest, and the best way to do this is by working together on a tourism and marketing strategy for Burton and the National Forest. We can use this to promote not only the four national centres, but also the wide range of other attractions, restaurants, venues and facilities on offer to visitors.

Graeme Whitehead, group manager tourism and marketing Staffordshire County Council, said: “Enjoy Staffordshire is delighted to be working with the people in Burton to help develop the Marketing Burton initiative.

“It is anticipated the product will include a website and regular printed material, both designed to inform residents and visitors of the wealth of attractions, accommodation and restaurants the area is able to offer.

“It is important that the branding of this initiative connects with the consumer and accordingly it is wonderful that the local press is promoting and managing the local consultation to this end.

Enjoy Staffordshire is particularly excited by the opportunity of engaging the local college in the development of the eventual branding and in the maintenance and promotion of the website.

“Such engagement will ensure a constant flow of consumer interaction and updating of the website, a key requirement of visitor information in this digital age.”

Tim Rumbelow, Burton Mail business development manager said: “As the area’s leading local media provider we are delighted to be working with Staffordshire County Council, Burton Chamber of Commerce and Burton & South Derbyshire College, in assisting in the development of this important initiative.

“Local feedback is integral to ensure this is a success with a relevant approach to promote Burton and the surrounding areas and extend opportunities for local business.

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