HAND fried potato chip expert Burts, has been back to the drawing board for a spring makeover.
The British artisan crisp maker has been busy redesigning its packaging and upgrading its flavour range.
Each crisp packet is now in the design of an apron with a figure wearing a colour-coded checked shirt and placing their hands on their hips.
Flavours in the Burts range were scrutinised by taste testing panels last year and the result is a range of crisps deemed to be the best on the market by consumers.
The new flavour range now includes sea salt, sea salt and malted vinegar, sea salt and crushed peppercorns, vintage cheddar and spring onion and Thai sweet chilli.
Burts was kind enough to send me a couple of bags of its crisps to try and I have to agree that the flavours are impressively authentic.
Many flavoured crisps take on a slight chemical taste as they desperately try to recreate authentic flavours. The Burts crisps I tested - and especially the Vintage cheddar and spring onion flavour — tasted extremely authentic without that chemical aftertaste.
The reason behind the authentic flavouring is that Burts hand cook its crisps in small batches using only natural flavours — Burts crisps pride themselves on being free from artificial flavours, colours, gluten and MSG, Each Burts bag is so unique, the name of the person who made them and the name of the field where the potatoes originated is stamped on each bag.
Burts Chips are available from all major supermarkets priced 69 pence for a 40g bag or £1.89 for a 150g bag.