STEVE McClaren insists Derby County’s focus is on football and not on the riches awaiting the club should it win promotion to the Premier League.
Beating Queen’s Park Rangers in today’s Championship play-off final would be worth at least £120m to the Rams.
The Wembley showpiece is the most lucrative one-off fixture in sport.
“The winners can expect a significant revenue increase in 2014/15, their first season following promotion – t5his will be at least £60m for Derby County,” said Adam Bull, Senior Consultant in the Sports Business Group at Deloitte.
But McClaren says the focus is on tackling QPR and not the high cash stakes.
“If you look at the consequences of the game and the enormity of the game and what it could mean, then you’d be a quivering wreck,” added McClaren.
“So we will just focus on the game and see where we are on Saturday night.
“How much is the game worth to the club? I haven’t got a clue. We are trying to cocoon ourselves away from all that and just focus on football.
“What it will mean is Premier League football again for this club, which it deserves.
“It will also mean Premier League football for the squad of players who from day one when myself, Paul Simpson and Eric Steele came through that door have adapted, took to us, took on board everything and delivered on the field.
McClaren also dismissed talk of a Plan A and Plan B depending on whether or not Derby win at Wembley this afternoon.
“We have only got one plan, and that is for Saturday,” said the head coach.
“Whatever happens, we will be able to deal with. Whether it is good news or whether it is bad news, we will deal with it.”
Winning at Wembley will be worth at least £80m to QPR because defeat would continue to see them benefit from parachute payments following their relegation from the Premier League at the end of last season.