A BURTON games retailer has made its most daring play yet by moving across town to a new shop.
Spirit Games has re-established itself in High Street, on the corner of Horninglow Street, after transferring from its former base in Station Street a week ago.
Owner Phil Bootherstone said: “The lease situation was uncertain and having found this from looking around at alternatives we thought it had a lot of potential.
“It’s gone pretty well and we’ve had a decent week, particularly for the time of year.
“Several new people have already discovered us.”
The business, which sells 2,000 board games and a similar number of role-playing games, was set up in its current form in 1984 in Croydon.
It moved from London to Station Street four years later before growing to such an extent that it eventually occupied two units across the road.
“The reason we’ve survived is because of the broad range of what we do,” said Mr Bootherstone, 61, who runs Spirit with his partner, Sally Evans, the company secretary.
For the sheer breadth of its offering, the firm is among the top three retailers of its type in the country.
“Our games involving zombies are popular at the moment,” said Mr Bootherstone. “Zombies and vampires.”
Though Spirit’s customers come from all walks of life, the core tend to be professionals, such as teachers and lawyers – ‘people interested in using their brains and those who don’t tend to follow the herd’.
Spirit stays open late on Wednesdays and Fridays so they can play.
Though the trading environment is ‘volatile’, Mr Bootherstone says his firm is weathering the storm.
“Although this has turned out to be a very expensive move, the potential for picking up people who have not discovered the pleasure of picking up proper games is greater here than there (Station Street),” he said.
Spirit is to host its 24th beer and pretzels games weekend from 10am until 10pm, tomorrow and on Sunday, at Burton Town Hall.
Details are available by calling 01283 511293 or www.spiritgames.co.uk