11:12 Friday 15 November 2013

From Fabulous Fashionistas to Francesco Group

Written byLaura Craik

Bath grandmother Jean Woods 75, who rose to fame as the Doc Martin wearing grunge loving grandmother in Channel 4’s Fabulous Fashionistas, has once again been put in front of the camera.

Now Jean who is known for her striking blunt bob as well as she is for her eclectic style has fronted the latest collection from Midlands based Francesco Group. The decision to use Jean in the latest collection came immediately after Mia Dellicompagni, Francesco Group’s Director of Hairdressing spotted Jean on the Channel 4 programme. Jean worked alongside local model Annah Rae from Stafford on Francesco Group’s latest collection. A collaboration which Mia feels will appeal to a wide client base.

“When we started to research for our latest branded collection of images, we had definite ideas of making sure we reached out to all our customers. This meant a huge focus on getting the right models that would not only include all hair types but also all ages.

“We saw Jean on Fabulous Fashionistas and fell in love with her straight away. She fitted just what we needed for the shoot, an older lady that was fun, fashionable, quirky and above all had her own unique style with her hair. We weren't disappointed, Jean was a delight to work with, a true lady that oozed warmth and personality. Jean worked particularly well with model Annah and the shot of them both together has to be one of our favorites from the collection as we feel that it represents our client base perfectly – young and old.”

Jean was more than happy to be part of such a great and diverse campaign. “I had always had long hair but I found that having it around my face aged me. Ten years ago I visited a stylist and showed him a picture of this shorter style and asked him to copy it. He said it wouldn’t suit me and refused so I found another stylist who would cut it exactly how I wanted it.

“It was a great treat to have the Francesco Group cut my hair for me, I love how they have enhanced my cut and it was great to be part of the new collection shoot, I’ve never done anything like this before”, said Jean.”

As the beauty industry has identified, our skin deteriorates as we age.  As hair professionals, we now recognise that our hair also needs attention at different stages of our lives. 

Take a look at a few top tips to help keep your hair at its best no matter what your age.

Late teens and Twenty's is traditionally the time we 'experiment' more with our hair. Colour can come into play as we tend to follow fashion and trends. I would recommend using Wella SP Colour Saver Shampoo and Conditioner to maintain your colour along with a heat protection spray such as Sebastian Trilliant so as to protect those locks from excessive styling with all those party nights!

Woman with clored hair, dyed, red, cooper, brown

In our 30's, it is common for woman to experience pregnancy and in turn, hormonal imbalance which can result in hair loss or thinning of hair.  I would recommend talking to your hairdresser about Nioxin. Nioxin is a new product innovation with an individual prescription system designed to give fuller, thicker hair.

From 40's onwards we start to see the 'odd' white hair appear, commonly known as grey hair. White hair will appear coarser, dryer and more resistant to chemical changes which means we need to adopt a more hydrating strategy to our hair care regime. It can also mean that our hair becomes finer as we age leaving our hair more challenging. 

Making sure your hairdresser recommends the right volumising products as it’s essential in getting the most out of your style. Using professional products such as Wella SP Volume Shampoo & Conditioner and Sebastian Thickefy is key.  

There are no rules on whether specific colours or styles suit women of age - it is purely down to what suits you and which your hairdresser will be able to advise on. Be aware that a long, flat, centre parting hairstyle may look great in your 20's however, would require volume and texture in your 40's - 60's so think about styling aides such as heated rollers to create this. 

Whether your hair is your statement feature or whether you want to keep it in the best condition possible, listen to your hairdressers professional advice at different stage of your life. Most of all, like Jean - enjoy your hair, and you’ll wear it so much better!

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