07:03 Tuesday 05 March 2013

The sustainable trend hits hair care

The models have finished strutting up the catwalks at London Fashion Week, but the sustainable imprint they leave behind is one which has already permeated the cosmetic industry. Hair expert Gavin Taylor and his range of hair products are paving the way for ethical hair care with runway-ready results.

London Fashion Week this year saw a rise in the number of eco-conscious designs displayed on the catwalks, with a huge emphasis placed on sustainability. Flowing gowns created from sustainably-grown silk were followed down the runways by jewellery made with ethically sourced hardwoods and stones; eco-friendly fashion has truly arrived. This ethos is currently being carried into the hair and beauty industry, with hair expert Gavin Taylor predicting big things for sustainable beauty this season.

With his range of natural hair care products and first-hand experience of the effectiveness of chemical-free remedies, Gavin Taylor is well informed of the benefits of sustainable beauty. His passion for pure and natural products and the rising trends in both fashion and cosmetic health led him to create a range of shampoos and conditioners which harness the power of natural ingredients to care for locks in an organic way.

The products are entirely free from chemical foaming agents such as Sodium Lauryl Sulphate (SLS) and potentially harmful preservatives (Parabens) present in many regular hair products, which can strip hair of its natural oils. They gently moisturise and cleanse the hair, leaving it full of strength and vitality, ready for the catwalk. The shampoos and conditioners don’t leave residue or build-up on tresses, and all of the products are both vegetarian and vegan friendly.

Gavin Taylor said, “I believe that one day we can all live in a world without waste, using everything that nature has provided in abundance to sustain life and our ever growing need for progress. Sustainable beauty is so important as we use it in vast amounts and it needs to care for both yourself and the planet we live.”

Sustainable beauty is one of the fastest-growing industries in the UK today, as the public takes a stronger interest in the history of the garments they wear and the concoctions they use on their hair and bodies. The benefits are not only those to the self and the body, but also to wider society; recyclable bottles are used to minimise the effect on the environment, and the products themselves are not harmful to wildlife when they disappear down drains.

This exciting new range of shampoos and conditioners provide both health benefits and a sense of well-being at same time as caring for hair, naturally. Ethically responsible and sustainable Gavin Taylor Hair products are available now from their website.

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