A NATIONAL health club chain has been refused permission to keep two advertising boards outside its Burton premises.
Bannatynes Health Club, in Centrum East Retail Park, Eighth Avenue, Burton, applied to East Staffordshire Borough Council for permission for the boards, which popped up outside the store in November, last year.
However, the borough council stated in its National Planning Policy Framework that ‘poorly placed advertisements can have a negative impact on the appearance of the environment.’
Planning officers added ‘consent will not be granted for the display of an advertisement unless the design and materials are acceptable, does not stand out as an inappropriate or unduly prominent feature or does not contribute to visual clutter in the street scene.
“The non-Illuminated double sided freestanding sign by way of its scale and siting presents an unduly prominent feature.”