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High spirits as pub company’s sales up

By Burton Mail  |  Posted: January 14, 2014

Spirit Group - Sunrise House, Centrum 100

Spirit Group - Sunrise House, Centrum 100

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BURTON pub giant Spirit has received a further boost after sales at its pubs increased over the second half of 2013.

It is the latest encouraging sign to emerge from the firm, based in the Centrum 100 business park, which announced plans to expand its pub empire in October.

The company’s like-for-like sales at its pubs across the country shot up by four per cent in the 20 weeks to January 4, with sales of food and drink both climbing.

Bosses have been buoyed by the figures at what is a challenging time for the pub industry, and believe it points to a successful 2014.

Performances at its pubs were aided by bumper sales over the Christmas period, which were up by seven per cent during the festive season.

Overall, food sales at the company’s pubs increased by 4.2 per cent, with drink sales up by 3.9 per cent.

Spirit has said its expects to begin acquiring new pubs from the summer, which will bring with it scores of new job opportunities.

The company’s chief executive Mike Tye said: “We are pleased to report strong trading across the business for the first 20 weeks of our financial year with trading particularly buoyant over the Christmas period.

“Our focus remains on the execution of our well-defined strategy which has seen our managed pubs consistently perform ahead of the market and enabled our leased estate to return to like-for-like growth during the period.

“We intend to build on this encouraging start by continuing to enhance the experience for all our guests, further strengthening the appeal of our brands and pubs and beginning to expand our estate.”

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