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Jargon free NHS body awarded for its clear English

By Burton Mail  |  Posted: January 17, 2013

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NHS Derbyshire County has picked up a national award from the Plain English Campaign for its ‘crystal clear communications’ on diabetic eye screening.

The ‘Derbyshire Diabetic Eye Screening Service’ pamphlet, which helps people living with diabetes better understand the importance of regular eye screening, won the award from thousands of entries after an anonymous reader forwarded it on to the Plain English Campaign.

The reader said it provided ‘well-written, clear instructions’ that were explained in ‘reassuring tone’ which were ‘free from medical jargon’.

It has now been judged as one of the best examples of written English from any organisation across the UK by the independent group – who campaign for UK and worldwide organisations to communicate with the public in jargon-free language.

Lorraine Tunbridge, eye screening programme manager for NHS Derbyshire County, said “Diabetes is the most common cause of blindness in people of working age, which is why all people with the disease are offered specialist diabetic eye screening to check for damage to the eyes’ blood vessels.

“We’d urge all patients to act on their screening invitation as the process is painless, takes about 30 minutes and if sight-threatening disease is detected, appropriate treatment can then be planned.”

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