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Joe Hart signs for Hugo Boss Parfums

By Burton Mail  |  Posted: April 28, 2014

Joe Hart

Joe Hart

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INTERNATIONAL goalkeeper Joe Hart is to front the 2014 Success Beyond The Game campaign and new limited edition fragrance, Boss Bottled Unlimited, building on the success of the previous campaigns in 2010 and 2012.

“We are pleased to collaborate once again with some of the world’s finest footballers who have achieved success beyond their discipline, bringing them together with the Hugo Boss male fragrance portfolio for this unique campaign,” said Guillaume Tardy, global marketing director, Hugo Boss Parfums.

Inspired by the Boss man’s determination and drive for success, Boss Bottled Unlimited is motivated by the endurance required to succeed combined with the rush of adrenalin when a goal has been reached.

The fragrance contains carefully selected and uncompromising ingredients to create a fresh and modern take on a classic masculine scent. With invigorating freshness, enduring energy and aromatic masculinity it provides a motivational boost. Available for a limited time only, it’s the must-have scent during this exciting summer of sports.

As a master of his profession through determination, ambition, dynamism and a confidence in his ability, Joe Hart shares his views on success, how to achieve it and how to sustain it.

He said: “To succeed, you have to be committed to what you do and love what you do. I’m really passionate about my job and give it my all.

"I’m so lucky that I’ve always had a team around me that have helped me get to where I am today – family, friends, and coaches. You have to take every opportunity possible and you just have to keep going, keep improving and constantly moving forward.”

Boss Bottled Unlimited is available in Eau de Toilette, 100ml, £55 and Eau de Toilette, 50ml, £41.

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