A NEW report has revealed that despite the advent of computer games and the internet an astonishing 89 per cent of children’s viewing time in Burton is still devoted to live television programming.
TV Licensing’s TeleScope 2014 report showed that youngsters in the town still rush home from school to make sure they catch their favourite television programmes as they are broadcast, despite a proliferation of different ways to watch TV and other digital gadgets to keep them entertained.
They spend two hours 23 minutes a day watching television, an hour and a half less than the national average of three hours 55 minutes.
Even though almost half of all children aged five to 15 used the likes of a PC or tablet to watch television, 98 per cent spent time sitting in front of the ‘traditional’ living room television set.
The report also stated that children enjoyed watching In the Night Garden, with reruns of the Teletubbies and Rosie and Jim also being firm favourites.
Adults listed a host of classic programmes as their favourites when they were children including Blue Peter, Grange Hill, TISWAS and Watch With Mother.
Pipa Doubtfire, head of revenue management at BBC TV Licensing, said: “Children’s television, as well as wider family entertainment programming, continues to play a central role in households.
“The families we spoke to during our research for TeleScope 2014 had a wide variety of viewing habits, but all found programmes had the ability to bring the family together.
“It was also fascinating to see despite children having more devices and more ways in which to consume their favourite shows, the traditional television set and live viewing are still overwhelmingly the most favoured methods.”
The report also showed that, in 2013, the use of tablets at home had tripled (42 per cent from 14 per cent in 2012) for five to 15 year olds, while those who had a television in their bedroom dropped (from 59 per cent to 52 per cent).
TeleScope is an annual TV industry report produced by TV Licensing which looks at the UK’s television viewing habits.
It also found that people in Burton still preferred watching live.
Households in the town watch around four hours of television a day, with 90 per cent of all viewing being live viewed.