A SCHEME aimed at reducing the number of people killed and seriously injured in collisions in Burton and South Derbyshire will take place across the week.
Police forces in Staffordshire and Derbyshire are both set to try and improve safety along routes such as the A38 and A444 to coincide with the charity BRAKE’s annual road safety week.
The week of events start today and will target the ‘fatal four’ which are the most significant factors in terms of contributing to collisions as well as offering education to motorists.
The fatal four, which significantly increase the risk of being involved in a collision, are using a mobile phone while driving, speeding, not wearing a seatbelt or driving under the influence of drink or drugs.
Head of roads policing in Derbyshire, chief inspector Steve Wilson, said: “Our operation is not just one week of action; it is part of an ongoing road safety strategy to help reduce the number of fatal and serious collisions in Derbyshire.
“We will be taking a zero tolerance approach to anyone caught committing one of the fatal four as part of the ongoing operation.
“However, it is not all about enforcement.
“My officers will also be engaging with drivers in the hope of changing their behaviour and educating them on the dangers associated with the fatal four.”
The operation will also target uninsured and disqualified drivers.
In Burton, Staffordshire Fire and Rescue Service will be helping out police officers during the operation.
Firefighters will also visit businesses and retailers to offer top safety tips to employees and shoppers.
Head of risk reduction Glynn Luznyj said: “I would urge them to listen to and take heed of our safety warnings – they could quite literally save their life.”
This comes only weeks after it was revealed that highways bosses announced plans to move forward major changes along the A38 in a bid to improve safety.