A BURTON brewing giant is aiming to use its experience in creating the perfect pint and transfer it into the hotel industry.
Bosses at Marston's, based in Shobnall Road, have outlined plans that could see a new 'Marston's lodge' pop up next to a raft of new pub sites during the next 12 months.
The experiment is part of a repositioning of the firm, which is focusing all of its new pub openings on managed, food-led, family orientated outlets, selling off a number of drink-led tenanted sites and converting others to a more successful franchise model.
Marston's chief executive Ralph Findlay said: "The market for accommodation with pubs seems very strong."
The firm said a string of self-managed lodges could boost sales at adjacent new pub-restaurants by three to four thousand pounds a week, in addition to its own business.
It previously struck similar deals with British hotel operator Travelodge, but decided to explore building its own offering following a recent look at ways in which its business could be expanded.
Marston's has four lodges running and up to 15 sites earmarked during the next three years. Mr Findlay said the firm also had excess land on existing pub sites where lodges could be built.
Hotel prices will be similar to other budget chains such as Premier Inn.