BURTON-based brewer Molson Coors is launching Carling British Cider - Cherry.
The firm, based in High Street, is launching the flavoured version of its original award-winning Carling British Cider, launched last year.
The drink will be available in 500ml bottles, as singles or packs of six.
Jim Shearer, brand director of Carling at Molson Coors UK, said:
“The success of Carling British Cider among retailers has been fantastic.
“In response to customer demand, we are excited to launch Carling British Cider - Cherry to our off trade customers.
“We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer.
“We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”
The new flavour will be supported alongside original Carling British Cider in a £4 million advertising campaign across television and radio.
This will be supplemented by a national sampling campaign.