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Mothers in breastfeed bid get backed by 30 firms

By Burton Mail  |  Posted: June 11, 2014

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MOTHERS in South Derbyshire who believe ‘breast is best’ have got the backing of local firms which are inviting them to breastfeed on their premises.

The move follows a drive by South Derbyshire District Council and Derbyshire County Council Children’s Centres to promote breastfeeding through their ‘Breastfeeding Welcome Here Award’.

Mums can now rest assured that they can breastfeed freely in more than 30 public places, including libraries, surgeries, children’s centres and nurseries, as well as pubs and cafes.

Councillor Jim Hewlett said the move creates good publicity for the businesses as well as generating extra customers who stay for longer.

Firms and organisations receive a ‘Breastfeeding Welcome Here’ certificate when they sign up to the scheme. They are required to provide drinking water for mothers breastfeeding and to arm staff with background information to give to customers should they request it.

Businesses and organisations are rewarded in turn by getting the benefit of attracting new families who stay longer and spend more money and by getting improved customer service.

Councillor Jim Hewlett, chairman of housing and community services at South Derbyshire District Council, said: “We are delighted that so many businesses have come on board in support of breastfeeding mums in many local areas, including Swadlincote, Woodville, Newhall, Etwall and Melbourne, and we are hopeful that this drive will bring in many more.

“We want to make life easier for breastfeeding mothers in the district and not turn anyone away in our public places.

“This scheme can only mean a win-win situation for businesses, who will gain from getting extra customers and good publicity.”

Any businesses who are interested in taking part in the award should contact Vicky Smyth, health partnership manager at the district council by phoning 01283 595776 or emailing vicky.smyth@south-derbys.gov.uk

Premises now participating in the breastfeeding scheme are listed (below):

LIST of breastfeeding friendly premises:

The Wheel Inn (Midway); The Hilton Brook Pub; Costa Coffee (Swadlincote); Green Bank Leisure Centre ; Etwall Leisure Centre ; Rosliston Forestry Centre Hub Café ; Sharpe’s Pottery Museum ; Swadlincote CVS ; Swadlincote Health Centre ;South Derbyshire CAB; Heartwood Medical Practice ; Swadlincote Library; Etwall Library ; Woodville Library; Melbourne Library ; Overseal Surgery ; Woodville Surgery ; Etwall Children’s Centre ; Woodville Children’s Centre ; Coton-in-the-Elms Children’s Centre ; Newhall Children’s Centre ; Castle Gresley Children’s Centre ; Gresleydale Healthcare Centre ; Jangala Soft Play, Hilton ; Sainsbury’s Swadlincote ; Highfields Happy Hens, Etwall ; Jungle Madness, Donisthorpe ; Scallywags Day Nursery, Melbourne ; Noahs Ark Softplay Centre, Newhall ; Jack’s of Melbourne ; Weston Under Fives Pre-School ; Bettys Farm, Willington; The Old Forge Day Nursery, Findern; Greyhound Inn, Woodville.

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