WEST Midlands Ambulance Service has published a video to explain some of the major changes which the service has undergone in the past 10 years.
Every day the service deals with 3,000 ‘999’ calls, most of which are not life-threatening - a figure that has been rising by around five per cent a year.
Trust chief executive Anthony Marsh explained that the demands on the service have driven changes to maintain quality amid rising levels of calls and the number of incidents attended.
Mr Marsh said: “Because our call numbers have effectively doubled in recent years, particularly the non-life threatening ones, we have had to become far more than a traditional ‘scoop and run’’service taking all of our patients to hospital.
“We have developed into a service that increasingly takes healthcare to the patient rather than the patient to healthcare.
“As an organisation, we have undergone a massive change so that we can provide ever higher standards of clinical care with more complex treatments while continuing to keep up with the ever increasing demand.”
View the video by heading online to www.wmas.nhs.uk/Pages/default.aspx