COUNCIL chiefs are getting set to pour cash into an area of South Derbyshire dubbed its 'most deprived'.
A health and wellbeing plan for the entire district will see £106,000 allocated in the next 12 months as part of a bid to try to improve several areas of concern.
Challenges, specifically in the Newhall area dubbed 'most at risk', include a higher level of child poverty, a higher level of adults with no qualifications and a sky-high level of teenage pregnancies.
Sean Bambrick, who represents the area on both the district and county council, spoke to the Mail about how 'vital' this extra money could be.
He said: "It is no secret that parts of Newhall are suffering from being intensely deprived.
"This cash booster is desperately needed to try to redress the balance and turn things around for people who live here.
"We now need to come up with solutions for people who are in need and make sure they get all the assistance that can be provided.
"I hope also that this money can be used to help people with youngsters who are in need."
The initiatives that look set to be rolled out over the coming months will include work to reduce the health problems of those in Newhall and the surrounding areas.
Work will also be undertaken to help people who do not have a job, with special workshops being put on.
Support will be offered to vulnerable families in terms of parenting tips and efforts to improve self esteem.
Council chiefs will work with police officers to try to cut down on alcohol misuse, with the scheme focusing on young people in particular.