PUB landlords and beer drinkers are facing a tough start to the New Year after a town brewing giant announced a 5p increase on the price of a pint.
Molson Coors, based in High Street, revealed that the rise, which takes effect on January 13, was as a result of ‘rising prices’ in the pub industry.
This results in an average increase of three per cent, which will amount to £14.95 per barrel of the firm’s top brand.
Simon Kerry, finance director at Molson Coors (UK & Ireland), said: “The firm will be raising its wholesale selling prices on all draught products by approximately 5p per pint, and these changes will take effect on all deliveries made on or after January 13.
“The increase is due to rising input prices that affect all brewers.
“At Molson Coors, we have continued to work hard to cut costs associated with the production and supply of our beers in order to keep the level of increase to a minimum.
“We continue to take the long term view, investing to deliver great customer service and well supported beer brands.”
The firm last increased the price of its most popular ale in 2011 and this saw the cost of the drink jump by 7p.
The last rise was put down to a ‘sharp increase’ in energy bills, raw materials and distribution costs.
It is feared that customers could even be asked to shell out even more after the last price rise saw some landlords forced to increase prices even more to offset the additional cost.
Brewer Carlsberg also revealed that it was increasing prices on its own produced and wholesale products between 3.8 per cent and 4.2 per cent - in another move that will hit pubs and clubs hard in 2014.
This will mean an average 6p will be placed on Carlsberg lager from January 6.
The firm put its own price rise down to rising costs in production, energy and fuel.
A spokesman for the firm said: “We have regrettably informed our customers that we will be increasing prices on own produced and wholesaled products from January 6.
“We are fully aware of the challenging market for our customers and have absorbed as much cost as possible to ensure impact is kept to a minimum.”