08:00 Monday 16 December 2013

A step back in time for 'iconic' ale ad campaign

Written byROB SMYTH

A BURTON-based brewing giant is appealing to people in the town to dig out their old photos in a unique opportunity to feature in a new advertising campaign for an ‘iconic’ ale

Marston’s, based in Shobnall Road, revealed that the new theme for Pedigree urges people to ‘grow up but never change’.

As part of the drive for the iconic brand, marketing bosses want to feature real people in their adverts and are asking them to find old photographs that they can try to recreate now - featuring the same people, in the same poses.

Gaynor Green, marketing manager for Marston’s, said: “We’re looking for content for our campaign now for a launch in February 2014 and we think that Christmas is the ideal time to get families and friends together and recreate those special, funny and memorable images.

“It’s a chance to relive those moments in your life that remind you that you’re still the same person you always were.

“It certainly beats playing charades and Twister this Christmas.

“So go on, get the old photo albums out and see what fun you can have during the holiday period.”

The two photographs, one from years ago and another from the present day, will show how people may have grown up and grown older but have always retained the very essence of their ‘character, interests and friendships’.

Bosses are urging people to find those old photographs that you might have of friends or family in a variety of situations.

The next step is to recreate them and the last step is to upload both photos – then and now – to a special Marston’s Pedigree gallery website.

The best photos could win the chance to be photographed again by a professional photographer and will appear in the next Marston’s Pedigree campaign.

A spokesman for the firms aid: “Given that this is an advert for an alcoholic drink, entrants would have more of a chance of being chosen if the ‘now’ photos depicted people over 18 and able to drink alcohol.”

More information is available at www.pedigreegallery.co.uk/friendsandfamily

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