MANAGERS don’t like it, pundits don’t like it but players and agents love it – yes folks, it’s transfer deadline day.
As most people went about their daily business yesterday, thousands of calls, texts, emails and faxes, let alone millions of pounds, were flying about between the football clubs in the UK and across the world.
For those who do not follow football, from 11pm last night clubs were no longer allowed to buy or sell players until January 1 next year.
This means that for almost 24 hours the football world descends into what can only be likened to a shark feeding frenzy.
The epitome of transfer deadline is the coverage on Sky Sports News.
Reporters are placed up and down the country to give insight into who has gone where as well as dispelling the thousands of rumours being bandied about.
They often have to do this while standing outside football grounds and surrounded by a selection of fans who often aren’t the best cross section of a club’s support.
A yellow BREAKING NEWS ticker is constantly revolving across the bottom of the channel to keep everyone abreast of the smallest and inconsequential titbit.
And then there is the transfer deadline day guru Jim White.
The man who has evolved from a simple presenter on the popular sports news channel to earn cult status for work pulling together the chaos of deadline day.
He holds court as the minutes count down to the end of the transfer window.
He gives us breaking news as well burning through his mobile phone battery trying to get exclusives from his vast array of contacts.
People may laugh and dismiss Mr White’s contribution to the football world but earlier this year an iconic yellow tie that he wore on several previous deadline days was turned into an exhibit at the National Football Museum in Manchester.
It sounds like chaos and often it is but I have to say I love it all.
I love reading for weeks and weeks before the transfer gossip in the papers.
I love hearing the subject debated on radio and television and also love deadline day waiting for news on all the deals.
Will Newcastle buy a player, any player?
Will X sign for Y? Who knows but the ride is a hell of a lot of fun and I, like thousands of others, will be glued to the television to find out just what happened.
So people in the game may loathe the invention that is transfer deadline day and the transfer window, but, for me, I love it and I already cannot wait for January 31. Hold on . . . Breaking News!