GV Swadlincote High Street and the DelphAN action plan has been created with the hope of rejuvenating a recession hit high street.
Swadlincote High Street could be in line to receive a £10,000 facelift if councillors support a bid to allocate grant money to develop the town centre.
It is recommended the South Derbyshire District Council’s environmental and development services committee back the proposal when it meets tomorrow evening.
The money will come from a grant called ‘Our Town First’ and would be spent on developing town centre initiatives until 2014.
According to a report presented to the committee the action plans includes providing support for fledging businesses, creating a town parking smartphone app, branding Swadlincote as the ‘market town of the National Forest’, and using pop-up shops to help small businesses.
An unsuccessful application had originally been made for £100,000 from a Government scheme, backed by high street guru Mary Portas, for a major overhaul of the town.
But a smaller grant of £10,000 was then awarded to towns which put in quality bids to kickstart some of their plans.
Mark Alfat, director of operation at South Derbyshire District Council, said the £10,000 can still help the town achieve big things.
He said: “There were 24 grants for the £100,000 but we were awarded £10,000 which we want to use to support fledgling business and get more trade into the town.
“Some of the larger companies don’t need the council’s support but the smaller businesses do and that is what we are going to concentrate on.”
Neil Tilley, Labour councillor for Swadlincote, welcomed the plans saying they were ‘good news’ for the town.
He said: “I think this is good news – we need to keep the renovation of the town centre going.
“The town centres needs a bit of a facelift but we have been very successful with the market so we need to think about maintaining, supporting and enhancing what we have got.
“We are always trying to move the area forward and keep our heads above water.”
