SHOPPERS hit Burton in their droves on Boxing Day to grab a bargain in the post Christmas sales.
Manager of the Octagon Shopping Centre Peter Hardingham said it had been the busiest boxing day to date.
Figures for the amount of people shopping in the sales are not currently available, but, according to Peter, the increase was clearly evident.
He told the Mail: “The growth in people coming out for the first day of the sales continues, - it was busier than last year.
“It is fair to say that more stores are open on Boxing Day now then previous years. Pretty much every one was open.”
The shops opened at 9am and there was a queue of people waiting for Asda to open.
Card Factory was reportedly one of the busiest shops with people buying their cards and wrapping paper for next year.
Peter said: “I think people are constantly becoming more savvy to bargains that are available.
“The car parks and retailers in burton all said it was busier.
“It was busier than a busy Sunday, more like a quiet Saturday.
“Online has had an impact but I wouldn’t believe that from how busy it has been since last Thursday - you wouldn’t believe online retail existed.”
Other areas of Burton were also busy on Boxing Day, including Coopers Square, which is home to Next clothing store, a popular choice for bargain hunters in the sales.
Some areas of the country saw shoppers queuing from 6am, such as Topshop in London’s Oxford Street.