A PERFUME has been created as a tribute to Burton — inspired by the history, geography and industry of the town.
Rather than the whiff of yeast from the town’s breweries or the Marmite factory, or the waft of the blocked drains in Stapenhill, Eau de Burton smells ‘just as good as any big name brand’.
Makers say the male and female scents draw elements representing Marmite, Branston Pickle, the River Trent, the leather from Albion stars’ football boots and the National Forest.
The fragrance has been created by Weddings2Go, in Hawkins Lane, to demonstrate a new customised perfume service it is launching this week called Blue Box.
Owner Victoria Brooks said: “Creating Eau de Burton was enormous fun and I am extremely pleased at the outcome.
“It was vital that it stood for something, which is why I chose the individual ingredients, but I am delighted that it has resulted in two fragrances which smell just as good as any big name brand.
“This is something that smells much nicer for Burton — and it might even help to mask the unpleasant ones.”
She added: “I do have some bottles of Eau de Burton that people can buy — I have been wearing it myself and I’ve had some lovely comments from people.”
Eau de Burton Pour Femme is a ‘gentle ladies perfume’ made up of lighter notes of Gourmand — a note based on food to represent Marmite and Branston Pickle; Green represents the East Staffordshire countryside and Aquatic, to symbolise the River Trent.
The Citrus base note represents Sir Robert Peel, the eminent Burton businessman of the 18th century.
The gentleman’s fragrance Eau de Burton Pour Homme, is an ‘aromatic offering’ using a base note labelled Woody, representing the National Forest.
It has a further notes of Spicy, to symbolise Marmite; Leather for the boots and footballs at Burton Albion; and Ambra, inspired by amber nectar beer which helped make Burton famous.
As well as being able to select the different smells that make up the customised scent, the service allows you to choose the bottle, the lid, the label and the name.
Victoria said: “The Blue Box concept is long-awaited because it takes the concept of perfume one step further.
“Our sense of smell is extremely underrated, but is very important to us because it is closely linked with our emotions, and, once we find a perfume we like, we tend to stick with it so that it becomes ‘our’ fragrance.
“The problem is that if you wear a wellknown brand, it will be other people’s fragrance too.
“This makes it less unique and, therefore, less special.”