BRIDES-TO-BE from the fashion capital of the UK have been hot-footing it to Burton to buy their wedding shoes.
At least one Londoner a week is stepping out of the big city to visit Weddings2Go, in Hawkins Lane, to get their hands on the latest trends.
And the store has even had customers from as far afield as Holland and France, with people crossing the channel with the sole purpose of visiting the shop.
Owner Victoria Brookes believes she has the largest collection of wedding shoes in the UK, which she says explains why so many customers appear to have taken a shine to her store.
She said: “We are one of only a few shops in the country to specialise in wedding shoes, and, with more than 1,000 pairs in stock, we have an unrivalled collection.
“We regularly have brides-to-be from London popping up the M1 to see us, but just recently we’ve had customers from Cheltenham, Harrogate and Sheffield. We had one lady travel all the way over from France especially to try on a specific pair of shoes, which she eventually bought from us.
“Another customer came over from Holland, having scoured her own country for what she wanted with no success. She came in with her mum and they bought shoes for the bride, flower girl and mother of the bride, as well as a matching handbag and favour boxes.
“We have loads of local customers who often say they wish they’d found us before traipsing round Derby, Nottingham, Birmingham or Manchester looking in vain for the perfect pair of shoes.”
Weddings2Go also has a range of exsample wedding gowns and mother of the bride outfits.
Ms Brookes added: “Brides-to-be probably don’t realise just how much they will be on their feet on the big day, so it’s absolutely vital to have shoes that fit properly.”
More information is available by visiting www.weddings2go.co.uk